Marcos Serrano Mayor

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PhD Student, Operations, Information & Technology
PhD Program Office Graduate School of Business Stanford University 655 Knight Way Stanford, CA 94305

Marcos Serrano Mayor

I am a first-year PhD student in Operations, Information & Technology at the Stanford Graduate School of Business.

I am originally from Zaragoza, Spain. Before coming to Stanford, I graduated from the University of Zaragoza with a degree in Physics and from IESE Business School (Madrid) with a Master in Management. I also worked as a Research Assistant for two years at IESE Business School.

Work in Progress

Bayesian Demand Learning and Revenue Management under Limited Capacity

Under limited capacity, the optimal price/quantity decision is primarily driven by the total demand rate during the sales season. When demand is unknown, the seller may need adjust its revenue management policy over time as it learns the arrival rate. We formulate the dynamic optimization problem under Bayesian learning. We solve it analytically when there is one unit of capacity for sale, and develop effective heuristics for the multi-unit case.