Rebuilding Together Peninsula II

Redwood City, CA
Round
Fall-Winter 2021
Project Type
Full team
Project Focus
Market Analysis,
Marketing & Communications
Organization Type
Community or Economic Development

Organization

For over thirty years, Rebuilding Together Peninsula (RTP) has been the primary agency thousands of low-income neighbors have turned to for critical repairs and improvements to help them continue to live independently in safe and healthy homes.  RTP’s mission is “repairing homes, revitalizing communities, and rebuilding lives.”

Issue

How can Rebuilding Together Peninsula improve its brand awareness among potential volunteers, donors, and sponsors?

Situation

Despite its deep roots on the Peninsula and decades spent repairing thousands of homes and community facilities, RTP faces a general lack of name recognition.  Conversely, Habitat for Humanity has significant name recognition despite a small local presence.  This lack of brand awareness directly impacts RTP’s ability to attract new corporate sponsors, donors and volunteers. 

Project Overview

Rebuilding Together Peninsula is asking for ACT’s help in: (1) assessing the current level of RTPs awareness and reputation among key stakeholders (sponsors, donors, volunteers) and how what RTP currently does compares to best practices; and (2) developing a plan to effectively engage sponsors and volunteers through improved awareness of RTP.

Other

This is a Full Team project:

  • Scope: High-priority organizational challenge involving strategy or management
  • Team Size: 4-6 consultants, including 1-2 project leaders
  • Project Duration: 6 months
  • Estimated time Contribution: Team member: 3-4 hrs/week, Project leader: 5-6 hrs/week

Read more about the Full Team Project Consultant role and the Project Leader role.