Exclusive Resorts

Exclusive Resorts

By
George Foster, Eric Liu, Emily Melton, Maria Taft
2004|Case No.E178

The case details the beginnings of Denver-based Exclusive Resorts, LLC and follows the company to the decision point of how and when to expand their operations internationally, The case gives a detailed overview of the emerging Private Residence Club industry and covers industry and category competitors. The case also provides detailed information concerning the business model of Exclusive Resorts and relevant information pertaining to target market demographics. The primary issue focuses on the development of the Exclusive Resorts business model thus far and how this might best be played out on an international scale given the early stage of the company and its remarkable growth to date.

Learning Objective
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