Pixim (C): May 2002

Pixim (C): May 2002

By
Robert Burgelman, Cara McVie
2003|Case No.SM118C

In the winter of 2001/2002, Rob Siegel, his marketing team, and the sales vice president drilled down on the first two target markets which the company had designated in August 2001: embedded and security cameras. Siegel had done high-level analysis during his first months that contributed to those decisions. The case explores how the company progressed in the markets it had identified.

Learning Objective
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