The Data Dilemma
Using big data to tailor ads can backfire with customers.
The more spot-on the ad, the more we’re suspicious that a seller knows too much about us. Stanford Graduate School of Business Associate Professor of Marketing Pedro M. Gardete says companies need to be up front about data collection to keep trust intact.
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The Tipping Point: The Subtle Psychology and Economics of Taxi Fares
Passengers hate mental math — and other lessons from one billion New York City cab rides.
Marketing, Math, and Microseconds
The director of Stanford GSB’s Computational Marketing Lab talks about the “horrendously complex science” behind online advertising research.
Your Brand Needs Social Engagement
Connect with consumers in a personal way to extend the reach of your marketing.