The latest updates on Stanford GSB’s response to COVID-19

You are here

› The Data Dilemma

The Data Dilemma
Marketing Big Data
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.
August 19, 2016|by Sukhjit Ghag Beth Rimbey

The more spot-on the ad, the more we’re suspicious that a seller knows too much about us. Stanford Graduate School of Business Associate Professor of Marketing Pedro M. Gardete says companies need to be up front about data collection to keep trust intact.

video-is-gardete-data-dilemma

Marketing, Big Data
http://stanford.io/2bBXWcx
For media inquiries, visit the Newsroom.
Explore More

Insights

Traffic on Tropicana Avenue in Las Vegas, Nevada (Reuters photo by Ethan Miller)
March 3, 2014
Written

Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.
Marketing Operations, Information & Technology Big Data

Insights

A person handing a credit card to a sales clerk. Credit: iStock/PeopleImages
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.
Marketing

Insights

Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Marketing