Taly Reich

Taly Reich
PhD Student, Marketing
PhD Program Office Graduate School of Business Stanford University 655 Knight Way Stanford, CA 94305

Taly Reich

Working Papers

Can't Finish What You Started? The Effect of Climactic Interruption on Behavior

Kupor, Daniella*, Taly Reich*, and Baba Shiv, Revise and resubmit at the Journal of Consumer Psychology. (*equal contribution)

The Good and Bad of Ambivalence: Desiring Ambivalence when the Outcome is Uncertain

Reich, Taly, and S. Christian Wheeler

Work in Progress

Context Effects in the Online Environment

Reich, Taly, and Itamar Simonson