Taly Reich

PhD Student, Marketing

PhD Program Office Graduate School of Business Stanford University 655 Knight Way Stanford, CA 94305

Working Papers

Can't Finish What You Started? The Effect of Climactic Interruption on Behavior

Kupor, Daniella*, Taly Reich*, and Baba Shiv, Revise and resubmit at the Journal of Consumer Psychology. (*equal contribution)

The Good and Bad of Ambivalence: Desiring Ambivalence when the Outcome is Uncertain

Reich, Taly, and S. Christian Wheeler

Context Effects in the Online Environment

Reich, Taly, and Itamar Simonson