Almaden Country Day School II

San Jose, CA
Spring-Summer 2021
Project Type
Full team
Project Focus
Business Plans,
Feasibility Study,
Market Analysis
Organization Type


Almaden Country Day School (ACDS) is a PreK-8th grade independent school. Its educational philosophy is countercultural in Silicon Valley – children learn best in a low-stress, high-opportunity environment that balances academic rigor, character education, and joyful learning experiences. 


Should Almaden Country Day School launch a high school?


Currently, there are no options for parents in South San Jose who seek a nonprofit, secular, student-centered independent high school. ACDS believes that many of its current families would continue through 12th grade if it offered a high school. In addition, having a high school might increase the likelihood that parents would select ACDS for elementary school. But ACDS does not know how widely its model would appeal to the community at large.

Project Objectives

Almaden Country Day School is asking for ACT’s help in conducting a marketing assessment as part of a feasibility study on creating a new high school. The work will involve understanding the current and expected competitive landscape, receptivity among current ACDS families, interest among middle-school families not enrolled at ACDS, and how other local independent schools have evaluated this issue (key questions: what will demand be? what program elements are critical? would ACDS families contribute with donations to start a high school? what locations are preferred?). In parallel, ACDS staff will consider what facilities and staffing would be required. 


This is a Full Team project:

  • Scope: High-priority organizational challenge involving strategy or management
  • Team Size: 4-5 consultants, including 1-2 project leaders
  • Project Duration: 5-6 months
  • Estimated time Contribution: Team member: 3-4 hrs/week, Project leader: 5-6 hrs/week

Read more about the Full Team Project Consultant role and the Project Leader role.