Watsi is a tech nonprofit that enables anyone to donate as little as $5 to directly fund surgical care for patients around the world. Watsi believes that everyone deserves access to healthcare and is committed to using technology to make healthcare a reality for those otherwise unable to afford care. Watsi works directly with local medical partners to create sustainable, locally led programs. The organization is committed to being radically transparent, impact-focused, and patient-centered. 100% of donations to Watsi fund surgical care, which provided 2,021 individuals with life-changing healthcare in 2020.
How might Watsi re-activate and engage donors who haven’t given to the organization in at least two years, building upon current and past donor insights and landscape best practices?
Seventeen million lives are lost globally each year to surgically treatable conditions – 5 times greater than those lost to Malaria, TB and HIV/AIDS combined. On average, $524 provides high-quality surgical care for a Watsi patient, who is treated for one of over 100 medical conditions such as club foot, hydrocephalus and heart defects. Over the past year Watsi has seen an increase in new engagement and donations from supporters who had not donated to the organization in more than two years and hypothesizes that it could effectively re-engage this segment of prior donors to help meet the growing need for support for patients around the world.
Watsi seeks an ACT team to help it develop a plan and campaigns to test re-engagement of donors who haven’t made a new gift to the organization in more than two years. Some questions to be answered: Who are Watsi’s current and past donors, including those that lapsed and then donated again after more than two years? What motivated the lapsed donors to return to Watsi? What can Watsi learn from innovative re-engagement campaigns used by other nonprofit or for-profit organizations? What experiments might Watsi try to hone its approach to re-engage lapsed donors?
This is a Fast Track project:
- Scope: Focused, specific organizational issue
- Team Size: 2-3 consultants
- Project Duration: 3 months
- Estimated Time Contribution: 25-30 hrs total (per consultant)
Read more about the Fast Track Project Consultant role.