participants in the Stanford LEAD Program

Communicating with Impact

Communication may be the most critical component of effective leadership. To achieve shared goals, a leader must be able to craft a compelling message, articulate an exciting vision, or galvanize a group around a course of action.

Course Introduction


This course is designed to help participants become more savvy communicators — leaders who can get things done. Throughout this course, participants will sharpen their communication skills through experiential activities, role plays, and practical lessons they can apply immediately.

Key Topics

  • Communication biases
  • Managing the meeting
  • Becoming more persuasive
  • Personalizing for the audience
  • Modeling your message
  • Building rapport
  • Accounting for mistakes
  • Delivering praise

Course Faculty


Marineh Lalikian
Director, Stanford LEAD Online Business Program Executive Education