Mobilizing for Successful Change: A Toolkit

Many new initiatives fail and lead to a downward spiral of disinterest and distrust. Yet, by employing a thoughtful methodology to mobilize for change, you can avoid common pitfalls and navigate the challenges that often accompany change initiatives.

Course Introduction


This course provides an array of simple but powerful tools for managers to lead and implement change. It employs a framework developed from four decades of social science research identifying five subprocesses for change: Persuading, Recruiting support, Energizing new behavior, Staffing a change team, and Sequencing change (PRESS). At the end, you will understand each of these processes and apply them to your own change initiative via a 100-day plan.

Key Topics

  • Overcoming change blindness
  • Acquiring tools to assess change readiness of different internal constituencies
  • Persuading your organizational superiors, peers, and subordinates
  • Recruiting support and overcoming resistance
  • Energizing new behavior through information, incentives, and empowerment
  • Staffing a change team
  • Sequencing change
  • Developing your 100-day change plan

We will use a combination of lectures and case studies to develop your toolkit for change, and then provide a collaborative space for you to share and receive feedback on your work.

Course Faculty

The Atholl McBean Professor of Organizational Behavior and Human Resources


Marineh Lalikian
Director, Stanford LEAD Online Business Program Executive Education