The Stanford GSB Behavioral Lab enables GSB faculty and PhD students to conduct research involving human subjects. Here, we use some select statistics to tell its story.
For media inquiries, visit the Newsroom.
- About Us
- School News & History
-
Learning at Stanford GSB
- Faculty
-
Experiential Learning
-
Action Learning Program
- Analysis and Measurement of Impact
- The Corporate Entrepreneur: Startup in a Grown-Up Enterprise
- Data-Driven Impact
- Designing Experiments for Impact
- Digital Marketing
- The Founder’s Right Hand
- Developing Growth Initiatives
- Product Management
- Public Policy Lab: Financial Challenges Facing US Cities
- Public Policy Lab: Homelessness in California
- Real-Time Analysis and Investment Lab
-
Action Learning Program
- Guest Speakers
- Entrepreneurship
- Leadership
- Social Innovation
- Communication
- AI@GSB — Applied AI Initiative
- Life at Stanford GSB
- Voices of Stanford GSB
1
min read
By the Numbers: Stanford GSB Behavioral Lab
From virtual headsets to stolen M&Ms: a numerical snapshot of the place where experiments get done.
A study participant at the Behavioral Lab. Credit: Toni Bird
Error message
Could not retrieve the oEmbed resource.
Explore More
November 11, 2025
A Memorable Day of Celebration for Stanford GSB’s Centennial
Honoring the past, celebrating the present, and looking to the future with our community
November 04, 2025
Stanford GSB’s Search Fund Conference Focuses on CEOs
Operational success stories and AI were highlights at this year’s event
October 28, 2025
“Everyone That I Work with Strives for Something Great”
Meet some of the dedicated staff who exemplify the spirit of Stanford GSB.
