Atticus: The Search for the Ideal Investor
This case follows Sam Byker, the Founder and CEO of Atticus, as he creates, scales, and fundraises for the company. Atticus is a platform that serves individuals in need by connecting them with law firms that can help. The case covers the company’s history from its inception through to its Series A financing.
The case explores the tension Byker faces between Atticus’ opportunities for growth and maintaining focus on the company’s mission when selecting a lead investor. The first vignette leaves Byker choosing between two Series A term sheets: one from an impact-focused investor, and the other from a venture capital firm with a track-record of building iconic brands. The second vignette explores a set of strategic decisions Byker must make that place growth and impact in tension with one another.