Disney in a Digital World (D) A Digital Decade?: Disney in 2003 and Beyond

Disney in a Digital World (D) A Digital Decade?: Disney in 2003 and Beyond

By
Robert Burgelman, Philip Meza
2003|Case No.SM29D

This case examines the challenges and opportunities that entertainment conglomerate Disney faces as it tries to commit itself to embarking on a “Digital Decade” in 2003. The company has built its business models largely around analog distribution technologies. While the company has had a difficult time in the past few years, it still generates a tremendous amount of cash. This case examines Disney’s current structure and looks at the challenges that the corporation will face if it is truly to “go digital.”

Learning Objective
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