Disney in a Digital World (D) A Digital Decade?: Disney in 2003 and Beyond

By Robert Burgelman, Philip Meza
2003 | Case No. SM29D
This case examines the challenges and opportunities that entertainment conglomerate Disney faces as it tries to commit itself to embarking on a “Digital Decade” in 2003. The company has built its business models largely around analog distribution technologies. While the company has had a difficult time in the past few years, it still generates a tremendous amount of cash. This case examines Disney’s current structure and looks at the challenges that the corporation will face if it is truly to “go digital.”
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download