Employee Recognition at Intuit

By David Hoyt, Hayagreeva Rao
2008 | Case No. HR31
Intuit’s “Spotlight” employee recognition system had rapidly become an integral part of the company’s culture after it was introduced in late 2004. The program enabled any employee to recognize outstanding performance by any other employee by sending an online “thank you” to the employee, with a copy to the recipient’s manager. The program also allowed managers and senior individual contributors to give monetary awards, which could be redeemed for gift certificates, to employees for exceptional performance. Recognition was seen as an important way to increase employee engagement, and the success of Spotlight was seen by Intuit’s management as an important aspect of the company’s performance management. The case describes the evolution of employee recognition at Intuit, from informal methods, to a merchandise-based program, then to the gift-certificate-based Spotlight program. It describes the culture and values at Intuit, employee input into program design, and the elements of program success. The case also provides a brief discussion of the general subject of employee recognition.
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