Illumen Capital: Bias Reduction to Unlock Impact and Returns

By Jaclyn Foroughi
2022 | Case No. SI162 | Length 11 pgs.

The clustered murders of Ahmaud Arbery, Breonna Taylor, and George Floyd in early 2020 marked a global reckoning around racial justice. The events prompted institutions worldwide to respond. In the years that followed, capital allocation emerged as a visible and actionable lever through which institutions could signal—and potentially enact—change. Endowments, foundations, and pension funds announced new diversity initiatives, revised investment policy statements, and pledged capital to funds led by women and people of color. For a period, racial equity moved from a peripheral concern to a visible priority in investment committees and boardrooms. By 2022, however, rising interest rates, declining asset values, and reduced external pressure shifted priorities back toward traditional investment concerns.

For Daryn Dodson, founder of impact fund-of-funds Illumen Capital (“Illumen”), this pendulum of social progress was nothing new. Drawing on Nobel Prize-winning research on bias, over a decade of experience in impact investing, a lifetime of social and economic justice advocacy, and a family history intertwined with the legacy of slavery and its economic aftermath, Dodson launched Illumen in 2017 to address a persistent structural gap: while awareness of diversity, equity, and inclusion (DEI) increased within institutions, investment teams—the stewards of capital—rarely changed behavior. The result was both inequitable and inefficient, despite evidence that diverse managers generated alpha enhancements for investors. This meant a staggering missed opportunity considering that just 1.4 percent of the $82 trillion asset management industry was overseen by firms owned by women and people of color.

Through its long-term bias reduction curriculum and robust fund-of-funds structure, Illumen sought to embed durable change directly into capital flows. As attention faded after 2022, however, the firm confronted a central question: what did it mean to remain on the frontlines of equity work when the pendulum reversed?

Learning Objective

This case is designed to help students learn concepts useful for understanding bias and ways to elicit long-term institutional change in the asset management industry. Students discuss the situation in the case to think about and develop the steps they would use to approach bias reduction work.
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