Innovium 2017

Innovium 2017

By
William Barnett, Christy Johnson, Morgan Salama
2017|Case No.SM277| Length 13 pgs.

Innovium seeks to disrupt an entrenched space where little VC funding has flowed.  The experienced founding team came from the VC world and thus leverages a unique approach to customer innovation. By achieving product/market fit in a non-conventional way the start-up’s limited resources can be applied to perfecting the execution of day to day activities.

Learning Objective
1. Articulate various ways to innovate.2. Weigh the pros / cons of having an experienced executive team.3. Identify levers for accelerating growth.
This material is available for download by current Stanford GSB students, faculty, and staff only. For inquiries, contact the Case Writing Office.