Innovium 2017

By William Barnett, Christy Johnson
2017 | Case No. SM277 | Length 13 pgs.

Innovium seeks to disrupt an entrenched space where little VC funding has flowed.  The experienced founding team came from the VC world and thus leverages a unique approach to customer innovation. By achieving product/market fit in a non-conventional way the start-up’s limited resources can be applied to perfecting the execution of day to day activities.

Learning Objective

1. Articulate various ways to innovate. 2. Weigh the pros / cons of having an experienced executive team. 3. Identify levers for accelerating growth.
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