Jennifer Dulski (A)
2017 | Case No. E606A | Length 12 pgs.
The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the socially minded (but for-profit) petition website. The case tells the story of how Dulski managed intricate internal decision making and communication processes in the aftermath of a situation where a petition gained national attention for its highly charged language. The case also provides an opportunity to discuss the challenges associated with recruiting and performing diligence on key potential hires.
Also see Jennifer Dulski (B).
Learning ObjectiveThe case highlights sensitive scenarios where decisions impact employees, customers, advertisers, and potentially set the tone for a company’s long-term mission. It also discusses how Dulski courted a candidate for vice president of product, only to have him press her to make a decision before she could complete the standard hiring practice at Change.org.
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