New HP Way

By Robert Burgelman
2000 | Case No. SM72

For the first time in its history, Hewlett Packard chose an outsider, Carly Fiorina, to lead the company as CEO. HP had championed many of the techniques and philosophies (sometimes referred to as the “HP Way”) that led to the spectacular growth of technology companies in Silicon Valley. However, by the mid 1990s the company’s growth slowed and many accused the company of offering an ambiguous response to some of the profound challenges facing technology companies in the mid-to late 1990s. The case examines the CEO’s efforts to reorganize the company to become more responsive to the challenges it faces from powerful and agile competitors.

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