SAS Institute: The Decision to Go Public

In 2000, SAS Institute, the largest privately-owned software company in the world, confronted the decision of whether or not to become a public company. The organization, known for its family-friendly policies and low turnover, had to consider whether being a public company would adversely affect its ability to maintain its unique culture. And, the leadership in the organization had to address the question: if the company were to go public, what should they do to ensure its continued success?