SeeCommerce: Enhancing Supply Chain Velocity at DaimlerChrysler

By Hau Lee, Paresh Rajwat
2001 | Case No. GS25
Performance measurement is an important part of supply chain management. Timely, accurate, and detailed performance monitoring can allow a company to detect problems early, diagnose causes of problems, and come up with interventions promptly. SeeCommerce provides an internet-based solution so that companies in a supply chain can have visibility of performance measures throughout the supply chain. This case describes the value proposition that SeeCommerce creates through its solutions, and how the Mopar Division of DaimlerChrysler was able to make use of the solutions to greatly improve the efficiency and customer service of service parts operations at DaimlerChrysler.
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