Sheryle Bolton (B)

Sheryle Bolton (B)

By
Katherine Bose, Garth Saloner
2007|Case No.E207B

A female HBS alumna is convinced of the market possibilities for a gaming company aimed at Baby Boomers, but is strapped by the demands of her family as well as some potential pitfalls involved with getting the company off the ground. The vignette discussses Sheryle Bolton’s career as well as the challenges she faces with her latest venture, QUIXIT.

Learning Objective
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