Assessing Creativity in Hollywood Pitch Meetings: A Dual Process Model of Creativity Judgment

Assessing Creativity in Hollywood Pitch Meetings: A Dual Process Model of Creativity Judgment

By
Kimberly D. Elsbach, Roderick M. Kramer
Academy of Management Journal.
2004, Vol. 46, Issue 3, Pages 283-301

This study addresses an important but neglected topic by investigating the social judgment processes that experts (studio executives and producers in Hollywood) use to assess the creative potential of unknown others (relatively unknown screenwriters) during “pitch” meetings in which screenwriters attempt to sell their ideas. The findings suggest a dual-process social judgment model. In one process, person categorization, the experts used behavioral and physical cues to match “pitchers” with seven creative and uncreative prototypes. In another process, relationship categorization, the experts used relational cues and self-perceptions to match pitchers with two relational prototypes.

*2004 Winner, Best 2003 Publication in Organizational Behavior, Academy of Management

**2004 Winner, Best 2003 Publication, The Academy of Management Journal

***Named one of the most interesting papers of the past 100 years, Academy of Management Journal, 2006.

****Reprinted in Selected Collection of Award Winning Papers in Academy of Management Journal (Chinese), Peking University Press, 2006).