Browse or search publications from Stanford GSB faculty.
Navdeep S. Sahni, Harikesh S. Nair
The Review of Economic StudiesOctober2019
Szu-chi Huang, Jennifer Aaker
Journal of Personality and Social PsychologyOctober2019 Vol. 117 Issue 4 Pages 697-720.
Jacob Suher, Szu-chi Huang, Leonard Lee
Journal of Consumer PsychologyOctober2019 Vol. 29 Issue 4 Pages 642-651.
Daniella Kupor, Melanie S. Brucks, Szu-chi Huang
Journal of Personality and Social PsychologySeptember2019 Vol. 117 Issue 3 Pages 500-521.
Szu-chi Huang, Stephanie C. Lin, Ying Zhang
Journal of Personality and Social PsychologySeptember2019 Vol. 117 Issue 3 Pages 605-620.
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam
Journal of Marketing ResearchJune12019 Vol. 56 Issue 3 Pages 401-418.
Kathleen D. Vohs, Jennifer Aaker, Rhia Catapano
Current Opinion in PsychologyApril2019 Vol. 26 Pages 11-14.
Stephanie M. Tully, Anna Paley, Eesha Sharma
Journal of Consumer ResearchFebruary2019 Vol. 45 Issue 5 Pages 889-905.
Perspective taking and self-persuasion: Why “putting yourself in their shoes” reduces openness to attitude change
Rhia Catapano, Zakary Tormala, Derek Rucker
Psychological ScienceJanuary292019 Vol. 30 Issue 3 Pages 424-435.
Leveraging Means – Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School Three-Month Field Experiment
Szu-chi Huang, Daniella Kupor, Michal Maimaran, Andrea Weihrauch, (All authors contributed equally)
Journal of the Association for Consumer ResearchJanuary2019 Vol. 4 Issue 1 Pages 77-86.
Christopher Bechler, Zakary Tormala, Derek Rucker
Journal of Experimental Social Psychology2019 Vol. 82 Pages 160-175.
Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair
Management ScienceNovember2018 Vol. 64 Issue 11 Pages 5105-131.
Daniella Kupor, Zakary Tormala
Journal of Consumer ResearchOctober2018 Vol. 45 Pages 490-510.
Journal of Marketing ResearchJune2018 Vol. 55 Issue 3 Pages 382-395.
Anna Tuchman, Harikesh S. Nair, Pedro M. Gardete
Quantitative Marketing and EconomicsJune2018 Vol. 16 Issue 2 Pages 111-174.
Ioannis Evangelidis, Jonathan Levav, Itamar Simonson
Journal of Market ResearchApril2018 Vol. 55 Issue 2 Pages 239-253.
Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker’s Rejection of “Losses Loom Larger Than Gains”
Itamar Simonson, Ran Kivetz
Journal of Consumer PsychologyMarch302018
V. “Seenu” Srinivasan, Bradlley A. Hanson
Great Lakes HeraldMarch2018 Vol. 18 Issue 1 Pages 1-36.
Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
Marketing ScienceFebruary272018 Vol. 37 Issue 2 Pages 177-331.
Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases
Stephanie M. Tully, Eesha Sharma
Journal of Consumer ResearchFebruary2018 Vol. 44 Issue 5 Pages 960-973.