Browse or search publications from Stanford GSB faculty.
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S. Christian Wheeler, Kenneth G. DeMarree
Handbook of Research on Identity Theory in Marketing
Edward Elgar Publishing
Northampton
December2019
Pages 346–359.
Navdeep S. Sahni, Harikesh S. Nair
The Review of Economic Studies
October2019
Szu-chi Huang, Jennifer Aaker
Journal of Personality and Social Psychology
October2019
Vol. 117
Issue 4
Pages 697-720.
Jacob Suher, Szu-chi Huang, Leonard Lee
Journal of Consumer Psychology
October2019
Vol. 29
Issue 4
Pages 642-651.
Daniella Kupor, Melanie S. Brucks, Szu-chi Huang
Journal of Personality and Social Psychology
September2019
Vol. 117
Issue 3
Pages 500-521.
Szu-chi Huang, Stephanie C. Lin, Ying Zhang
Journal of Personality and Social Psychology
September2019
Vol. 117
Issue 3
Pages 605-620.
Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam
Journal of Marketing Research
June12019
Vol. 56
Issue 3
Pages 401-418.
Kathleen D. Vohs, Jennifer Aaker, Rhia Catapano
Current Opinion in Psychology
April2019
Vol. 26
Pages 11-14.
Stephanie M. Tully, Anna Paley, Eesha Sharma
Journal of Consumer Research
February2019
Vol. 45
Issue 5
Pages 889-905.
Rhia Catapano, Zakary Tormala, Derek Rucker
Psychological Science
January292019
Vol. 30
Issue 3
Pages 424-435.
Szu-chi Huang, Daniella Kupor, Michal Maimaran, Andrea Weihrauch, (All authors contributed equally)
Journal of the Association for Consumer Research
January2019
Vol. 4
Issue 1
Pages 77-86.
Melanie Rudd, Rhia Catapano, Jennifer Aaker
Journal of Consumer Psychology
2019
Vol. 29
Issue 4
Pages 680–702.
Christopher Bechler, Zakary Tormala, Derek Rucker
Journal of Experimental Social Psychology
2019
Vol. 82
Pages 160-175.
Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair
Management Science
November2018
Vol. 64
Issue 11
Pages 5105-131.
Daniella Kupor, Zakary Tormala
Journal of Consumer Research
October2018
Vol. 45
Pages 490-510.
Szu-chi Huang
Journal of Marketing Research
June2018
Vol. 55
Issue 3
Pages 382-395.
Anna Tuchman, Harikesh S. Nair, Pedro M. Gardete
Quantitative Marketing and Economics
June2018
Vol. 16
Issue 2
Pages 111-174.
Ioannis Evangelidis, Jonathan Levav, Itamar Simonson
Journal of Market Research
April2018
Vol. 55
Issue 2
Pages 239-253.
Itamar Simonson, Ran Kivetz
Journal of Consumer Psychology
March302018
V. “Seenu” Srinivasan, Bradlley A. Hanson
Great Lakes Herald
March2018
Vol. 18
Issue 1
Pages 1-36.