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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

September 20, 2013
Written

Susan Athey: How Big Data Changes Business Management

The Stanford economist explains how troves of digital data will reshape competition.
September 19, 2013
Written

A Team of Researchers Explores Health Care Delivery in Africa

Can well-managed fleets of vehicles increase health worker productivity?
September 19, 2013
Written

Researchers: If You Want a Favor, Ask and Ask Again

Why the people you least expect to help you are the ones you should approach.
September 16, 2013
Written

Sergio Autrey: Mixing Science and Art in the Satellite Business

One of Mexico's leading businessmen advises a group of artists on their launch of one of the world's first art satellites.
September 9, 2013
Written

Shirzad Chamine: How to Defeat Your Internal Saboteurs

An author and executive coach trainer explains how a more positive outlook can help you reach your true potential.
September 6, 2013
The New York Times
The finance professor says five years after Lehman Brothers' collapse, the global financial system is still no safer.
September 6, 2013
Big Think TV
In a video produced by BigThink.com, Stanford's Jeffrey Pfeffer explores the many sources of power in corporate life.
August 16, 2013
Written

Jayson Jia: Does Playing “Hard to Get” Work?

In a Hong Kong speed-dating experiment, male undergrads have mixed reactions to women who play hard to get.
August 9, 2013
Stanford GSB on Tumblr
Accomplished Stanford GSB alumni entrepreneurs share their insights on what it takes to build a great business.
August 9, 2013
Written

Francisco Pérez-González: How to Wean Businesses of Over-Borrowing

A novel tax-reform strategy in Europe reduces subsidies for taking on debt.