Vikas led the haircare marketing team at Emami Limited, India’s leading consumer goods company that markets health and personal care products based on Ayurveda across 63 countries. In the last four years, he has scaled up the company’s footprint in haircare to 10% of its US $400 million turnover by turning around a mega acquisition and launching two new products successfully. Prior to this, he delivered robust growth for leading companies in diverse industries, such as Castrol, Colgate, and Seagram’s for 11 years in South Asia, across the marketing and sales functions. Besides driving the sustainability agenda with brands, Vikas is passionate about helping the LGBT community overcome discrimination in society and the workplace. He has counseled several fellow LGBT youths successfully on such issues.