George (Zhida) Gui

PhD Student, Marketing

PhD Program Office Graduate School of Business Stanford University 655 Knight Way Stanford, CA 94305

George (Zhida) Gui

Faculty Advisors

Navdeep S. Sahni,

Harikesh Nair

Research Interests

Econometrics
Behavioral Economics
Industrial Organization
E-commerce Platform

Job Market Paper

Designing Promises with Reference-Dependent Customers: The Case of Online Grocery Delivery Time

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