Humor: Serious Business – Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times

Humor: Serious Business – Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times

By
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric Gurian
2018|Case No.M370C| Length 6 pgs.

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the business world. Sara Blakely (in Using Humor to Launch a Company) explores how humor drove her revolutionary startup SPANX from a one-person startup to global phenomenon. Brian Fugere (in Bigger Than Bullsh*t) analyzes how humor helped infuse humanity back to the consulting world. Eric Gurian (in Humor Ignites Positive Action in Dark Times) discusses how humor engaged a community in a serious issue and moved people to action.

Learning Objective

Students will discuss and explore the various ways humor can be used strategically in a business context.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.