Case focuses on several execution vignettes. These vignettes represent “small windows” into many of the “bet the company” decisions that entrepreneurs must make in order to develop a viable company. The case will also focus on issues that start-ups face in their efforts to come to market. Throughout the case, we will weave the theme of how important it is to build the “right” culture.
This material is available for download by current Stanford GSB students, faculty, and staff only. For inquiries, contact the Case Writing Office.