Yifan Yang
PhD Student, Marketing
Yifan Yang
I'm a PhD candidate in Quantitative Marketing at Stanford Graduate School of Business. My research focuses on the impact of marketing instruments such as reviews and advertising in digital settings, applying tools from causal inference, structural modeling, and machine learning.
I'm on the academic job market for 2024-2025.
Research Interests
- Digital Marketing
- Behavioral Economics
- Structural Modeling