Yifan Yang

PhD Student, Marketing
PhD Program Office Graduate School of Business Stanford University 655 Knight Way Stanford, CA 94305

Yifan Yang

I'm a PhD candidate in Quantitative Marketing at Stanford Graduate School of Business. My research focuses on the impact of marketing instruments such as reviews and advertising in digital settings, applying tools from causal inference, structural modeling, and machine learning.

I'm on the academic job market for 2024-2025.

Research Interests

  • Digital Marketing
  • Behavioral Economics
  • Structural Modeling