Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|E621
Robert Chess, Ryan Kissick
2017

In 2007, Jody Greenstone Miller founded Business Talent Group (BTG), a company that connected top independent professionals, including consultants and executives, with global companies for project-based work at a lower cost and with more precision...

|A231
Elizabeth Blankespoor, Emily Booth, Jaclyn Foroughi
2017

In May 2014, the Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) issued a converged standard on revenue recognition (ASC Topic 606 and IFRS 15, respectively) aimed at ameliorating difficulties associated...

|SM274
William P Barnett, Mooweon Rhee, Dongyub Shin
2017

In 2017, AmorePacific (AP) was the world’s seventh-largest cosmetics company, competing head-to-head with leading companies like L’Oréal and Estée Lauder. This case describes AP’s unique approach to beauty products, which reflected the corporate credo of...

|SM271
Michael Marks, Jackie Foroughi
2017

In early 2017, camera manufacturer GoPro stunned investors by reporting its first recorded annual profit loss and a revenue forecast that sharply missed analyst estimates. What had once been widely heralded as one of the...

|SM270
Michael Marks, Jackie Foroughi
2017

By 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer demand in the food delivery market. A broad, secular shift was occurring:...

|E628
H. Irving Grousbeck, Sara Rosenthal
2017

Josie Sung and Greg McNamara founded Denver-based Lighthouse Systems in 2006 shortly after graduating from the Stanford Graduate School of Business in 2005. After exploring several ideas, they landed on a technology solution for helping...

|SM277
William Barnett, Christy Johnson, Morgan Salama
2017

Innovium seeks to disrupt an entrenched space where little VC funding has flowed.  The experienced founding team came from the VC world and thus leverages a unique approach to customer innovation. By achieving product/market fit...

|E597B
Robert Siegel, Matt Saucedo
2017

Lending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company,...

|SM275
Robert Siegel, Sylvia Kuyel
2017

Mariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale...

|P90 (C)
Katherine Casey, Ken Shotts, Sheila Melvin
2017

Back in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York...

|P90 (B)
Katherine Casey, Ken Shotts, Sheila Melvin
2017

Back in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York...

|P90 (A)
Katherine Casey, Ken Shotts, Sheila Melvin
2017

Back in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York...

|E630
Robert Siegel, Ryan Kissick
2017

In 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed “soil”; 2) seed;...

|E606B
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

|E606A
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

|E632
Amir Goldberg, Robert Siegel, Matt Saucedo
2017

Tableau: The Creation of Tableau Public highlights a product manager’s role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help...

|E612A
Mark Leslie, Sara Rosenthal
2017

Checkr, founded in 2014 by Daniel Yanisse and Jonathon Perichon, offered an innovative approach to background checks intended to disrupt the $1.8 billion industry, which was dominated by three incumbent firms—First Advantage, Sterling BackCheck, and...

|E612B
Mark Leslie, Sara Rosenthal
2017

Part B of the case reveals the option Checkr chose to pursue, and engages the students in a discussion about the factors (operational, financial, cultural, etc.) they must consider in making such a decision as the CEO...

|E625
Kirk Bowman, James Lattin, Matt Saucedo
2017

Atlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and...

|SI142
Laura Arrillaga-Andreessen, Sarah Murray
2017

When Judith Rodin became president of The Rockefeller Foundation in 2005, she identified a pressing need to re-organize the foundation to meet the challenges in an increasingly complex world. Rodin also recognized that for philanthropy...