Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|E622 (B)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

|E622 (A)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

|E624
Robert Siegel, Sara Rosenthal
2017

The Human Genome project, sponsored by the U.S. Department of Energy and the National Institutes of Health, was launched in 1990 to identify all the approximately 20,000-25,000 genes in human DNA.  The project subsequently opened...

|SM267
Yossi Feinberg, Christy Johnson
2017

In 2010, only 16 percent of Americans were streaming movies and television shows online. By the end of 2011 that number would almost double, and the entertainment industry began barreling towards a digital future. This...

|SM268
Yossi Feinberg, Christy Johnson
2017

In 1997 Reed Hastings founded Netflix on the heels of a $750 million exit of his first venture—a software company. The premise was simple: Hastings believed that he could leverage the high-performance culture and data-drivenness...

|M368
Pedro M. Gardete
2017

Maria Almaden was considering the launch of a new business that would use traditional cheesemaking techniques to produce high-quality vegan cheese. Eager though she was to embark on her new endeavor, she first had to...

|SM255
Robert A. Burgelman, Debra Schifrin
2016

In 2016, Deutsche Telekom’s CEO Tim Höttges was steering the €69 billion telecom incumbent in new directions and seeking to disrupt the industry from within. The company’s tagline was “Life is For Sharing.” Its goal...

|SM266
Alyssa Rapp, Kaitlin Malloy
2016

In 1998, Courtney Kingston persuaded her family to expand their ranch in Chile from dairy and cattle into wine. By March 2016, Kingston Family Vineyards had a strong international brand for its small-production wines...

|E610
Robert A. Burgelman, Robert Siegel, Ryan Kissick
2016

As of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism.  Given the massive disruption that...

|E601
Robert Siegel, Ryan Kissick
2016

In 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world.  By the end of 2016, Stripe had...

|E549
Laura Hattendorf, Ryan Kissick
2016

Near the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University.  During the class, they refined the business plan for Runa, a beverage company that would make drinks...

|GS45B
Alyssa Rapp, Jacklyn Foroughi
2016
...

In late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for

|SM259
Mary Ittelson, Amir Goldberg, Kara Riopelle
2016

The Joffrey Ballet is a landmark Chicago nonprofit performing arts organization that helped shape the landscape of American ballet. In 2016, the Joffrey was at a point of transformation after a period of financial crisis...

|SM261
Alyssa Rapp, Emily E. Turco
2016

The purpose of this case is to illustrate why Napa Valley wine producers find it both irresistible and challenging to enter the growing Chinese wine market. Over the course of the 2000s, China went from...

|M363A
Pedro M Gardete, Debra Schifrin
2016

In 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device...

|SM262
Gang Zheng, Yanting Guo, Robert A. Burgelman
2016

Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. By 2016 it had started to expand internationally, and this case lays out the company’s globalization strategies...

|SI129
Laura Arrillaga-Andreessen, Sarah Murray
2016

The Laura and John Arnold Foundation (LJAF) was established in 2008 to improve the lives of individuals by strengthening our social, governmental, and economic systems.  Cofounders Laura and John Arnold sought to deploy the majority...

|SI127
Laura Arrillaga-Andreessen, Sarah Murray
2016

Established in 1999, the Michael & Susan Dell Foundation aims to transform the lives of children living in urban poverty through better health, education, and family economic stability.  Initially focusing on Central Texas, the foundation...

|M350
Jennifer Aaker, Stephany Yong, Jessica Dodson
2016

This 2016 case describes how Bare Escentuals used innovative product design and marketing to transform itself from a local San Francisco retailer into one of the leading cosmetic companies in the United States. In 1995,...

|OB93
Jeffrey Pfeffer
2016

Tristan Walker was a 32-year-old entrepreneur. A visionary thinker and GSB graduate, Walker had accomplished much in his short career, and had worked briefly at Twitter, Foursquare, and Andreessen Horowitz before founding his own company,...