Bethany Coates, Charles Holloway
2009
In March 2007, the staff at TerraPass (TRP), a for-profit carbon offset provider headquartered in San Francisco, decided to take a 30-minute break from the conference room in which they had been meeting. Tom Arnold, the CEO, and Alicia Seiger, the VP of…
H. Grousbeck, Timothy Groseclose, Alicia Seiger
2005
The case details the rise of Coinstar networks from a 5 store pilot program to a national phenomenon that changed the way the Fed recycles coins. The case tracks Coinstar’s founder, Jens Molbak, as he makes difficult decisions having to do with raising…
James Lattin, Mark Leslie, Alicia Seiger
2005
The case details the challenges OuterBay faced with respect to its decision to pursue an OEM deal with a very large and well established technology company, EMC. It begins with a description of both companies’ businesses, the history of their relationship…
H. Grousbeck, Alicia Seiger
2004
The case takes the reader through Julie’s initial effort to raise money simultaneous to identifying an industry and an acquisition target. Julie eventually settles on the for profit post-secondary education industry and raises funds to purchase a small…
Mark Leslie, Alicia Seiger
2004
The case take the reader through the history of Comstar, specifically focusing on the development of the company’s channel sales organization. As the company’s channel grew by acquisition in terms of number of distributors and VARS, and the company’s…
George Foster, Alicia Seiger
2004
The case details the formation of the Colorado Crush, a new Arena Football League (AFL) team co-owned by John Elway, Pat Bowlen(owner of Denver Broncos) and Stan Kroenke (owner of Pepsi Center). The AFL has been in existence since 1987, but only…
Robert Chess, Alicia Seiger
2004
The goal of this note is to provide entrepreneurs with an understanding of how to use market research and market information to test the validity of a business concept and to refine a business plan. It introduces the key questions entrepreneurs should…
Mark Leslie, Alicia Seiger
2004
The case begins by setting forth Philip Reade’s well-researched business case for starting a shrimp farming company in the northeast of Brazil. Philip, a Brazilian native and Stanford Business School graduate, makes preliminary attempts at raising money…
R. Ellis, Alicia Seiger
2004
Sarah Harris, a young, recent MBA student, sets out to raise a search fund and acquire a company in the hospitality business. The case sets up a backdrop for students to role play various selling situations for a would-be entrepreneur. There are a…
John Glynn Jr., Alicia Seiger
2004
The case details the history of Juniper Networks with a specific emphasis on idea formulation and the founder, Pradeep Sindhu’s decision relating to funding the company and his relationship with its venture capital investors. The case then explores the…
James Lattin, Mark Leslie, Alicia Seiger
2003
The case details the challenges OuterBay, a California-based application data management company, faced as they set out to build a sales force. The narrative takes students through the process of hiring the company’s first VP of sales to the board’s…
Harold Grousbeck, Joel Peterson, Alicia Seiger
2003
The case details the history of JetBlue from securing slot rights at JFK to the highlights of growing a successful start-up airline in the midst of industry turmoil. Competition and industry dynamics are discussed, followed by a closer look into the…
George Foster, Alicia Seiger
2003
The case begins with an overview of hearing loss, current treatments and a detailed description and cost/ benefit analysis of cochlear implants as a solution for sufferers of profound to severe hearing loss. The thrust of the case discusses Cochlear’s…
Charles Holloway, John Morgridge, Alicia Seiger
2003
The case details the story of Netflix’s IPO, which occurred on May 23, 2002. The company selected Merrill Lynch as the lead underwriter and the case details the process the offering team followed to lead the company to a successful IPO during difficult…
Joel Peterson, Alicia Seiger
2003
Russell Poore set out to raise a search fund but ultimately decided to conduct an unfounded search . He identified two target companies in the document destruction business, one in Salt Lake City, Utah and one in Phoenix, Arizona. He raised capital from…
H. Grousbeck, Alicia Seiger
2003
The case puts the reader in the position of Scott Bekemeyer, whose search fund just acquired Valley Fire Protection Company. Immediately upon taking over the company, Scott faces a serious of difficult issues, including a deviant branch manager, a non…
Mark Benning, Dennis Rohan, Alicia Seiger
2002
The case is a full-scale business plan for the launch of an Internet service provider for the Pacific Rim. Set in 1993, the case has a short introduction followed by the business plan for PacNet. Dr. Kevin Wong, PacNet’s founder, plans to take advantage…