Stanford Graduate School of Business campus
The Emerging CMO: Strategic Marketing Leadership

The Emerging CMO: Strategic Marketing Leadership

Transform marketing in your organization with strategic frameworks, customer-centric innovation, and persuasive communication and leadership skills.

With an ever-expanding mandate, today’s CMOs need to own the customer experience, think strategically, and communicate with purpose to give their organizations the edge in a fiercely competitive marketplace. The Emerging CMO: Strategic Marketing Leadership provides you with innovation, marketing strategy, and leadership skills to help you reach the C-suite and thrive.

Designed for senior-level marketers as well as newly appointed CMOs, this one-week strategic marketing management program will give you the skills, confidence, and insights to lead a more customer-focused and competitive organization.

Learn how neuroscience, customer psychology, and data analytics can impact marketing strategy. Explore the impact of emotions and context on customer decision making. Discover where in your organization to nurture marketing innovation, and how to scale it. And, develop the communication and leadership skills to tell your story, share your vision, and get buy-in across the organization.

In this strategic marketing management program you’ll experience cutting-edge empirical research, innovative Silicon Valley thinking, and proven Stanford GSB strategic frameworks. All designed to help you maximize satisfaction for your customers and profit for your company.

Key Benefits

Develop marketing strategy frameworks, innovative approaches, and visionary leadership required in the C-suite.
  • Develop strategic marketing management frameworks that drive your company’s growth and empower a customer-centric culture.
  • Understand how customer psychology and storytelling can influence and advance your marketing and communications efforts.
  • Learn how data analytics can uncover customer insights and shape strategy.
  • Enhance communication and leadership skills to get buy-in at the C-suite level and across the organization.
  • Immerse yourself in Silicon Valley innovation, companies, and ideas.
  • Build a strong network of peers with whom you can share ideas and experiences.

Who Should Attend

  • Emerging and experienced CMOs who are motivated to lead and ignite change in their organizations — from any industry and country
  • Senior-level marketing leaders with at least eight years of management experience — from any size or stage company — looking for a marketing executive program

01 Aug 2021 – 06 Aug 2021

Format

In-person|Stanford GSB
Full-time

Qualified candidates are admitted on a rolling, space-available basis. Early applications are encouraged.

Deadline

18 Jun 2021

Program Fee

US $13,000

The program fee includes tuition, private accommodations, all meals, and course materials.

Payment is due upon admission. Your space is secured upon receipt of full payment.

Awarded

Certificate of completion

Contact

Angel Dodson
Associate Director, Programs
Executive Education
2:21
Video Introduction
byStanford Graduate School of Business
2,014views
Meet faculty co-directors Jonathan Levav and Baba Shiv, and hear how the Emerging CMO: Strategic Marketing Leadership program provides a customer-centric approach to formulating the innovative tools and frameworks necessary to serve as the strategic marketing voice in the C-suite.

Learn More About the Program

Curriculum

Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.

Application Requirements

Review all eligibility requirements, and learn about the application process.

Participant Profile

Learn more about our past participants, and find out if the program is right for you.

Faculty Leadership

Jonathan Levav
  • Co-Director, The Emerging CMO: Strategic Marketing Leadership
  • Co-Director, Innovative Product Leadership: The Emerging Chief Product Officer
Baba Shiv
  • Co-Director, The Emerging CMO: Strategic Marketing Leadership
  • Co-Director, Innovative Product Leadership: The Emerging Chief Product Officer
  • Director, The Innovative Technology Leader

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